Business

Famous Advertising Campaigns

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Source:Community curated
Updated:3/7/2026
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Campaign
Brand
Year Launched
Agency
Known For
Just Do It
Nike
1988Wieden+Kennedy3 words that built a $30B brand, inspired by a murderer's last words, Michael Jordan partnership
Think Different
Apple
1997TBWA\Chiat\Day'Here's to the crazy ones', saved Apple from bankruptcy, Einstein + Gandhi + Lennon posters
Got Milk?
California Milk Board
1993Goodby SilversteinMilk mustache celebrity photos, 'Aaron Burr' TV spot, parodied endlessly, iconic catchphrase
1984 (Macintosh)
Apple
1984Chiat\DayRidley Scott-directed Super Bowl ad, Orwellian dystopia, aired only once, launched the Macintosh
Where's the Beef?
Wendy's
1984Dancer Fitzgerald SampleClara Peller's catchphrase, entered political discourse (Mondale used it), competitor-mocking genius
Share a Coke
Coca-Cola
2011OgilvyPersonalized name labels on bottles, people bought Cokes with their name, UGC social media explosion
The Man Your Man Could Smell Like
Old Spice
2010Wieden+KennedyIsaiah Mustafa's towel monologue, 'I'm on a horse', saved a dying brand, viral YouTube responses
Absolut Bottle
Absolut Vodka
1981TBWA25-year campaign of bottle silhouettes, 1,500+ ads, turned vodka bottle into art, longest running campaign
De Beers: A Diamond is Forever
De Beers
1947N.W. AyerInvented the diamond engagement ring tradition, 'A Diamond is Forever' = greatest ad slogan ever
Dove Real Beauty
Dove / Unilever
2004OgilvyReal women (not models), challenged beauty standards, Evolution viral video, sparked body positivity
I'd Like to Buy the World a Coke
Coca-Cola
1971McCann EricksonHilltop multicultural singing, 'I'd like to teach the world to sing', Mad Men finale reference
Marlboro Man
Marlboro
1954Leo BurnettRugged cowboy masculinity, made filtered cigarettes manly, 3 Marlboro Men died of lung cancer
Red Bull Stratos
Red Bull
2012In-houseFelix Baumgartner's space jump from 128,000 feet, 8M live YouTube viewers, 'Red Bull gives you wings' literally
Whassup?!
Budweiser
1999DDB ChicagoFriends greeting each other on phone, became global catchphrase, Oscar-nominated short film origin
We Try Harder
Avis
1962Doyle Dane BernbachTurning #2 position into an advantage, honesty in advertising revolution, DDB's creative revolution

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Frequently asked questions

How is the Famous Advertising Campaigns list ranked?

The Famous Advertising Campaigns list is ranked by community votes. Every visitor can pick one option over another in head-to-head matchups, and the running totals determine the order you see. No editors or algorithms — just real people voting.

How many entries are in this Famous Advertising Campaigns dataset?

This dataset contains 15 entries, each with multiple sortable, filterable columns. The full table is visible on this page and can be downloaded as a CSV, JSON, or Excel file.

Can I download the Famous Advertising Campaigns data?

Yes. The download buttons at the top of the page give you the full 15-row dataset as CSV, JSON, or Excel. Use of the data is permitted under a Creative Commons Attribution license — credit dtbse.com when you republish.

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