Psychology

Cognitive Biases That Fool Your Brain

15rows
5columns
61views
1downloads
Source:Community curated
Updated:3/6/2026
15/15
Bias
Category
Discovered By
Real-World Example
Why It Happens
Confirmation Bias
BeliefPeter Wason (1960)Only reading news that agrees with your politicsBrain seeks info that confirms existing beliefs — disconfirming info feels threatening
Dunning-Kruger Effect
Self-assessmentDunning & Kruger (1999)Beginner programmer thinks they're an expert after one tutorialLow skill prevents recognizing low skill — you don't know what you don't know
Anchoring Bias
Decision-makingTversky & Kahneman (1974)'Was $500, now $199!' makes $199 feel like a stealFirst number you see becomes the reference point — even if it's arbitrary
Availability Heuristic
Risk AssessmentTversky & Kahneman (1973)Fear of shark attacks after watching Jaws (actual risk: 1 in 3.7 million)Easily recalled events seem more likely — vivid memories distort probability estimates
Survivorship Bias
SelectionAbraham Wald (1943)'Drop out of college like Bill Gates!' ignoring millions who dropped out and failedWe only see the winners — the failures are invisible so we draw wrong conclusions
Halo Effect
SocialEdward Thorndike (1920)Attractive people perceived as smarter and more trustworthyOne positive trait bleeds into overall perception — appearance biases everything
Loss Aversion
Decision-makingKahneman & Tversky (1979)Losing $100 hurts ~2x more than gaining $100 feels goodEvolution favored those who avoided losses over those who sought equal gains
Hindsight Bias
MemoryBaruch Fischhoff (1975)'I knew Bitcoin would crash' (said after the crash, not before)After learning an outcome, brain rewrites memory to think it was obvious all along
Spotlight Effect
SocialThomas Gilovich (2000)Thinking everyone noticed your stained shirt (they didn't)You're the center of YOUR world but barely a pixel in everyone else's
IKEA Effect
ValueNorton, Mochon, Ariely (2012)Overvaluing furniture you assembled yourself vs. identical pre-built furnitureLabor leads to love — effort invested inflates perceived value
Status Quo Bias
Decision-makingSamuelson & Zeckhauser (1988)Keeping the same phone plan for years despite better options existingChange feels risky, doing nothing feels safe — even when doing nothing IS the risk
Bandwagon Effect
SocialBuying something because it has 10,000 5-star reviewsSocial proof feels like evidence — if everyone's doing it, it must be right (it might not be)
Peak-End Rule
MemoryKahneman (1993)A vacation remembered by its best moment and the last day, not the averageBrain doesn't average experiences — it snapshots the peak and the ending
Fundamental Attribution Error
SocialLee Ross (1977)'He cut me off — what a jerk!' vs. 'I cut him off — I was in a rush'We explain others' behavior by character but our own by circumstances
Negativity Bias
EmotionRozin & Royzman (2001)One bad review stings more than 50 good onesEvolution: missing a threat kills you, missing a reward just costs an opportunity

Free to explore · No signup needed

Loading community rankings...