Psychology

Famous Psychology Experiments & Landmark Studies

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Updated:3/7/2026
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Experiment
Lead Researcher
Year
Institution
Known For
Stanford Prison Experiment
Philip Zimbardo1971Stanford UniversityCollege students randomly assigned as guards or prisoners in a mock prison descended into cruelty within days — had to be stopped after just six days, demonstrated how situational power corrupts, though heavily criticized for methodology and Zimbardo's dual role as researcher and superintendent
Milgram Obedience Experiment
Stanley Milgram1963Yale University65% of participants administered what they believed were lethal 450-volt shocks to a stranger simply because an authority figure told them to — conducted to understand Nazi obedience, revealed the terrifying ease with which ordinary people follow destructive orders
Pavlov's Classical Conditioning
Ivan Pavlov1897Imperial Military Medical Academy, St. PetersburgDogs learned to salivate at the sound of a bell after it was repeatedly paired with food — discovered classical conditioning entirely by accident while studying digestion, won the Nobel Prize, 'Pavlovian response' entered everyday language to describe automatic reactions
The Marshmallow Test
Walter Mischel1972Stanford UniversityFour-year-olds given a marshmallow could eat it now or wait 15 minutes for two — those who waited scored higher on SATs and had better life outcomes decades later, though recent replications show socioeconomic factors matter more than willpower
Little Albert Experiment
John B. Watson1920Johns Hopkins UniversityA 9-month-old baby was conditioned to fear a white rat by pairing it with a terrifying loud noise — demonstrated that emotional responses can be learned, the child was never deconditioned, would be profoundly unethical by modern standards, identity of 'Little Albert' debated for decades
Asch Conformity Experiment
Solomon Asch1951Swarthmore CollegeParticipants gave obviously wrong answers about line lengths just to conform with a group of confederates — 75% conformed at least once, demonstrated the overwhelming power of social pressure to override our own perceptions, conformity dropped dramatically with just one dissenting ally
Harlow's Monkey Experiments
Harry Harlow1958University of Wisconsin–MadisonInfant monkeys separated from mothers preferred a soft cloth surrogate over a wire one that provided food — devastatingly proved that love and comfort matter more than nourishment, revolutionized understanding of attachment, the monkeys suffered lasting psychological damage
Bobo Doll Experiment
Albert Bandura1961Stanford UniversityChildren who watched adults punch and kick an inflatable Bobo doll aggressively imitated the violence — established social learning theory, proved children learn aggression through observation, directly influenced debates about violence in media and video games for decades
Robbers Cave Experiment
Muzafer Sherif1954University of OklahomaBoys at summer camp were split into rival groups that quickly developed intense hostility — only cooperation toward shared goals (superordinate goals) reduced conflict, foundational study of intergroup relations, realistic conflict theory emerged from this experiment
The Bystander Effect (Kitty Genovese)
John Darley & Bibb Latané1968Columbia University / NYUThe more people who witness an emergency, the less likely any individual is to help — inspired by the 1964 murder of Kitty Genovese where reportedly 38 witnesses did nothing, diffusion of responsibility means everyone assumes someone else will act
Cognitive Dissonance ($1/$20 Study)
Leon Festinger1959Stanford UniversityPeople paid only $1 to lie about a boring task convinced themselves it was actually enjoyable, while those paid $20 didn't bother — proved we change our beliefs to match our actions when we lack external justification, the foundation of cognitive dissonance theory
The Hawthorne Effect
Elton Mayo / Fritz Roethlisberger1924Western Electric Hawthorne WorksFactory workers' productivity increased regardless of what lighting changes were made — they worked harder simply because they knew they were being observed, 'Hawthorne Effect' now describes any behavior change caused by awareness of being studied
Learned Helplessness
Martin Seligman1967University of PennsylvaniaDogs that could not escape electric shocks eventually stopped trying even when escape became possible — became a foundational model for understanding depression, people who believe they have no control stop attempting to change their circumstances
The Invisible Gorilla
Daniel Simons & Christopher Chabris1999Harvard UniversityParticipants counting basketball passes failed to notice a person in a gorilla suit walk through the scene — inattentional blindness demonstrated that we are staggeringly unaware of things outside our focus, the video has been viewed by millions and still fools people
Blue Eyes / Brown Eyes Exercise
Jane Elliott1968Riceville, Iowa elementary schoolA third-grade teacher divided her class by eye color and told blue-eyed children they were superior — within hours the 'superior' group became cruel and the 'inferior' group's test scores dropped, a searing classroom demonstration of how quickly discrimination takes root

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