Business
Toothpaste Brands
Popular toothpaste brands worldwide with their parent companies, key ingredients, and market positioning.
toothpastepersonal carebrandsconsumer goods
12 of 12 rows
Name↕ | Parent Company↕ | Country↕ | Key Ingredient↕ | Market Share %↕ | Tagline↕ |
|---|---|---|---|---|---|
| Colgate | Colgate-Palmolive | United States | Sodium fluoride, triclosan | 21 | Recommended by dentists worldwide |
| Sensodyne | Haleon (GSK spin-off) | United Kingdom | Potassium nitrate, stannous fluoride | 10.5 | For sensitive teeth |
| Crest | Procter & Gamble | United States | Stannous fluoride | 14 | Healthy, beautiful smiles for life |
| Oral-B | Procter & Gamble | Germany | Stannous fluoride, stabilized | 6.5 | The brand more dentists use |
| Pepsodent | Unilever | United States | Sodium fluoride, calcium carbonate | 5 | You'll wonder where the yellow went |
| Close-Up | Unilever | Philippines | Zinc citrate, fluoride gel | 3.5 | Get closer |
| Aquafresh | Haleon (GSK spin-off) | United Kingdom | Sodium fluoride, triple protection | 3 | Triple protection for strong teeth |
| Arm & Hammer | Church & Dwight | United States | Baking soda (sodium bicarbonate) | 4.5 | The standard of purity |
| Tom's of Maine | Colgate-Palmolive | United States | Sodium monofluorophosphate (natural) | 2 | Naturally good |
| Hello | Colgate-Palmolive | United States | Sodium fluoride, coconut oil | 1.5 | Naturally friendly |
| Dabur Meswak | Dabur India | India | Miswak (Salvadora persica) extract | 3 | Complete oral care with pure miswak extract |
| Medicam | Medicam (Pvt) Ltd | Pakistan | Calcium carbonate, fluoride | 0.8 | Pakistan ka apna toothpaste |
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