Business

Toothpaste Brands

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Updated:2/14/2026
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Name
Parent Company
Country
Key Ingredient
Market Share %
Tagline
Colgate
Colgate-PalmoliveUnited StatesSodium fluoride, triclosan21Recommended by dentists worldwide
Sensodyne
Haleon (GSK spin-off)United KingdomPotassium nitrate, stannous fluoride10.5For sensitive teeth
Crest
Procter & GambleUnited StatesStannous fluoride14Healthy, beautiful smiles for life
Oral-B
Procter & GambleGermanyStannous fluoride, stabilized6.5The brand more dentists use
Pepsodent
UnileverUnited StatesSodium fluoride, calcium carbonate5You'll wonder where the yellow went
Close-Up
UnileverPhilippinesZinc citrate, fluoride gel3.5Get closer
Aquafresh
Haleon (GSK spin-off)United KingdomSodium fluoride, triple protection3Triple protection for strong teeth
Arm & Hammer
Church & DwightUnited StatesBaking soda (sodium bicarbonate)4.5The standard of purity
Tom's of Maine
Colgate-PalmoliveUnited StatesSodium monofluorophosphate (natural)2Naturally good
Hello
Colgate-PalmoliveUnited StatesSodium fluoride, coconut oil1.5Naturally friendly
Dabur Meswak
Dabur IndiaIndiaMiswak (Salvadora persica) extract3Complete oral care with pure miswak extract
Medicam
Medicam (Pvt) LtdPakistanCalcium carbonate, fluoride0.8Pakistan ka apna toothpaste

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