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Brand↕ | Country↕ | Price Tier↕ | Hero Product↕ | Known For↕ |
|---|---|---|---|---|
CeraVe | USA | Drugstore | Moisturizing Cream | Dermatologist-recommended, ceramides, gentle formulas, TikTok hype |
The Ordinary | Canada | Budget | Niacinamide 10% + Zinc 1% | Clinical ingredients at insane prices, no-frills packaging, DECIEM brand |
La Mer | USA | Ultra-Luxury | Crème de la Mer | Miracle Broth, $200+ moisturizer, NASA physicist origin story, divisive among derms |
Drunk Elephant | USA | Prestige | Protini Polypeptide Cream | Clean-compatible, colorful packaging, 'Suspicious 6' philosophy, Shiseido acquired |
Neutrogena | USA | Drugstore | Hydro Boost Water Gel | Dermatologist recommended, hyaluronic acid gel, sunscreen range, J&J brand |
SK-II | Japan | Luxury | Facial Treatment Essence (Pitera) | Pitera essence from sake fermentation, Japanese beauty icon, cult in Asia |
Paula's Choice | USA | Mid-Range | 2% BHA Liquid Exfoliant | Ingredient-focused, Beautypedia reviews, science-backed, no fragrance |
Tatcha | USA | Luxury | Dewy Skin Cream | Japanese beauty rituals, rice enzyme, geisha-inspired, beautiful packaging |
Glossier | USA | Mid-Range | Milky Jelly Cleanser | Instagram-born brand, 'skin first' philosophy, minimal aesthetic, millennial pink |
La Roche-Posay | France | Drugstore | Cicaplast Baume B5 | French pharmacy staple, sensitive skin specialist, thermal spring water, L'Oréal brand |
Clinique | USA | Prestige | Dramatically Different Moisturizing Lotion | Allergy-tested, 3-step system, dermatologist created 1968, Estée Lauder brand |
Kiehl's | USA | Prestige | Ultra Facial Cream | Apothecary heritage since 1851, generous samples, cult favorites, L'Oréal brand |
Sunday Riley | USA | Luxury | Good Genes Lactic Acid Treatment | Lactic acid treatment, blue tansy oil, fake review scandal and comeback |
Laneige | South Korea | Mid-Range | Lip Sleeping Mask | K-beauty pioneer, Water Bank line, lip sleeping mask went viral, Amorepacific brand |
Estée Lauder | USA | Prestige | Advanced Night Repair | Night repair serum icon, anti-aging pioneer, luxury beauty empire since 1946 |
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