Entertainment
Iconic 80s Toy Lines
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Toy Line↕ | Company↕ | Launch Year↕ | Type↕ | TV Tie-In↕ | Known For↕ |
|---|---|---|---|---|---|
| Masters of the Universe | Mattel | 1982 | Action figures | He-Man and the Masters of the Universe | He-Man, Skeletor, Castle Grayskull, 'By the power of Grayskull!' |
| Transformers | Hasbro / Takara | 1984 | Transforming robots | The Transformers animated series | Optimus Prime, Megatron, Autobots vs Decepticons, 'Robots in disguise' |
| G.I. Joe: A Real American Hero | Hasbro | 1982 | 3.75-inch action figures | G.I. Joe animated series | Snake Eyes, Cobra Commander, 'Yo Joe!', PSAs 'and knowing is half the battle' |
| Care Bears | Kenner / American Greetings | 1983 | Plush toys | The Care Bears TV series and films | Belly badges, Care Bear Stare, pastel bears representing emotions |
| My Little Pony | Hasbro | 1982 | Poseable plastic ponies | My Little Pony and Friends | Colorful combable manes, cutie marks, Ponyland |
| Strawberry Shortcake | American Greetings / Kenner | 1980 | Scented dolls | Strawberry Shortcake TV specials | Scented dolls, food-themed friends like Blueberry Muffin and Lemon Meringue |
| Rainbow Brite | Hallmark / Mattel | 1983 | Plush and dolls | Rainbow Brite animated series | Color Kids, Sprites, bringing color to the world, Starlite the horse |
| Cabbage Patch Kids | Coleco | 1982 | Adopted soft-sculpture dolls | Cabbage Patch Kids TV specials | Adoption papers, 1983 Christmas riots, each doll unique |
| Teddy Ruxpin | Worlds of Wonder | 1985 | Animatronic storytelling bear | The Adventures of Teddy Ruxpin | Moving mouth and eyes synced to tape, first truly animatronic toy |
| ThunderCats | LJN / Telpix | 1985 | Action figures | ThunderCats animated series | Lion-O, Sword of Omens, 'Thundercats, Ho!', battle-action features |
| Voltron | Matchbox / LJN | 1984 | Combining robots | Voltron: Defender of the Universe | Five lions combining into one massive mech, 'Form feet and legs!' |
| Garbage Pail Kids | Topps | 1985 | Trading card stickers | Garbage Pail Kids movie | Gross-out parody of Cabbage Patch Kids, banned in many schools |
| Pound Puppies | Tonka | 1985 | Plush puppies | Pound Puppies TV series | Droopy-eyed plush pups, adoption certificates, 'Pound Puppies for sale' |
| Popples | Mattel / American Greetings | 1983 | Ball-to-plush transforming toys | Popples TV series | Plush toys that rolled up into furry balls, colorful pom-pom tails |
| Lego Castle / Space | The Lego Group | 1978 | Construction sets | None | First theme-based Lego lines, minifigures introduced, modular building |
| Star Wars (Kenner) | Kenner | 1978 | 3.75-inch action figures | Star Wars films | The figure scale that defined action figures, Boba Fett mail-in, Death Star playset |
| Silverhawks | Kenner | 1986 | Metallic action figures | SilverHawks TV series | Rankin-Bass western/space hybrid, Quicksilver leader, partly metal heroes |
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