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Product↕ | Company↕ | Launched↕ | Killed↕ | Est Loss (USD M)↕ | Why It Failed↕ |
|---|---|---|---|---|---|
| New Coke | Coca-Cola | 1985 | 1,985 | 34 | Replaced beloved original formula, triggered nationwide consumer backlash, pulled after 79 days |
| Ford Edsel | Ford Motor Company | 1957 | 1,960 | 350 | Ugly horse-collar grille, priced wrong for recession, overhyped marketing, poor build quality |
| Google Glass | Google | 2013 | 2,015 | 895 | Privacy backlash, Glasshole stigma, 1500 dollar price, limited battery, no killer app |
| Crystal Pepsi | PepsiCo | 1992 | 1,994 | 50 | Clear cola confused consumers, taste did not match expectations, fad novelty wore off fast |
| Juicero | Juicero Inc | 2016 | 2,017 | 120 | 400 dollar press was unnecessary - Bloomberg showed hands squeezed the bag just as well |
| Microsoft Zune | Microsoft | 2006 | 2,011 | 289 | Arrived five years after iPod, brown color option, weak music store, no ecosystem |
| HP TouchPad | Hewlett-Packard | 2011 | 2,011 | 885 | Killed after 49 days, webOS had no apps, could not compete with iPad, fire-sold at 99 dollars |
| Amazon Fire Phone | Amazon | 2014 | 2,015 | 170 | Locked to AT&T, gimmicky Dynamic Perspective, overpriced, no Google services |
| Segway PT | Segway Inc | 2001 | 2,020 | 100 | Hyped to change cities, too expensive at 5000 dollars, looked dorky, no infrastructure |
| Sony Betamax | Sony | 1975 | 2,016 | 500 | Lost format war to VHS which had longer recording time and open licensing |
| Apple Newton | Apple | 1993 | 1,998 | 100 | Handwriting recognition was terrible, Doonesbury mocked it, too expensive and too early |
| McDonald's Arch Deluxe | McDonald's | 1996 | 2,000 | 300 | Tried to be adult burger, 150 million dollar ad budget, customers wanted kid-friendly Mickey D |
| Cosmopolitan Yogurt | Hearst | 1999 | 1,999 | 5 | Magazine brand extension to dairy - customers found it gross and confusing |
| Colgate Kitchen Entrees | Colgate-Palmolive | 1982 | 1,985 | 10 | Toothpaste brand selling frozen dinners triggered mental ick factor, no one wanted it |
| Nintendo Virtual Boy | Nintendo | 1995 | 1,996 | 350 | Red monochrome graphics, caused headaches, no head tracking, only 22 games ever released |
| DeLorean DMC-12 | DeLorean Motor Company | 1981 | 1,982 | 250 | Underpowered, overpriced, company collapsed amid founder cocaine scandal |
| Qwikster | Netflix | 2011 | 2,011 | 800 | Plan to split DVD business triggered subscriber revolt, reversed in 23 days, stock crashed 77 percent |
| Bic for Her Pens | BIC | 2012 | 2,016 | 5 | Pink gendered pens became a global joke, Amazon reviews mocked them mercilessly |
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