Entertainment

Fictional Universes

The most valuable and culturally impactful fictional universes spanning film, TV, literature, comics, and games.

15 rows6 columns1 views0 downloadsSource: Forbes / Box Office MojoUpdated: 2/18/2026
fictional universesentertainmentmediafranchisespop culture
15 of 15 rows
Name
Creator
Original Medium
Year Created
Est. Value ($B)
Notable Characters
Marvel Cinematic UniverseStan Lee / Marvel ComicsComics (1939) / Film (2008)2,00838Iron Man, Spider-Man, Captain America, Thor
DC UniverseDC ComicsComics1,93815Batman, Superman, Wonder Woman, The Flash
Star WarsGeorge LucasFilm1,97770Luke Skywalker, Darth Vader, Yoda, Han Solo
Wizarding World (Harry Potter)J.K. RowlingNovel1,99735Harry Potter, Hermione Granger, Dumbledore, Voldemort
Middle-earth (Lord of the Rings)J.R.R. TolkienNovel1,93720Frodo, Gandalf, Aragorn, Gollum
Game of Thrones / A Song of Ice and FireGeorge R.R. MartinNovel1,9965Jon Snow, Daenerys, Tyrion Lannister, Arya Stark
PokemonSatoshi TajiriVideo Game1,996110Pikachu, Ash Ketchum, Charizard, Mewtwo
Disney (Animated Canon)Walt DisneyAnimated Film1,93757Mickey Mouse, Elsa, Simba, Ariel
Star TrekGene RoddenberryTelevision1,96610.6Captain Kirk, Spock, Picard, Data
Doctor WhoSydney NewmanTelevision1,9632.5The Doctor, Daleks, Cybermen, TARDIS
NarutoMasashi KishimotoManga1,99910Naruto, Sasuke, Kakashi, Itachi
Dragon BallAkira ToriyamaManga1,98430Goku, Vegeta, Frieza, Gohan
One PieceEiichiro OdaManga1,99721Monkey D. Luffy, Zoro, Nami, Sanji
The WitcherAndrzej SapkowskiNovel1,9865Geralt of Rivia, Yennefer, Ciri, Triss
Avatar (Pandora)James CameronFilm2,0095.2Jake Sully, Neytiri, Colonel Quaritch
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